In 2019 shoppers aged between 45 and 64 accounted for the majority of pet store revenue with a 43 5 percent share and therefore made up the largest target market in the united states.
Dog food target audience.
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Their owners care.
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This group represents the largest and most affluent segment of the pet product market in general and of dog owners in particular.
4 2 target market segment strategy.
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Why you should apply dog food marketing strategies to your target market 1.
Yet some marketing experts say they re not really the most important generation for pet food companies to target.
The dog is the consumer and the owner is the customer.
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As the largest group of pet owners millennials and their pet food shopping behaviors get a lot of attention these days including on this website.
When marketing to pet owners a substantial amount of emphasis has been placed on segmentation by the demographics of generation age gender and income as well as the geographic variables of rural suburban and urban localities.